Objectifs de la formation

À l’issue de la formation, l’apprenant saura :

• Construire une stratégie de marketing de contenu
• Gérer des contenus sur plusieurs plateformes
• Produire des contenus adaptés au parcours client
• Mettre en place une démarche stratégique complète
• Mesurer et optimiser la performance

Ce que vous allez maîtriser

• Stratégie de contenu IA: Briefs prompts, SEO sémantique, repurposing automatisé
• Automatisation intelligente: Workflows email, personnalisation CRM, scénarios multi-canal
• Analyse & optimisation ROI: Tableaux de bord Looker Studio, attribution, CRO IA
• Gouvernance éthique: RGPD, transparence, charte IA, gestion des biais
• Projet transverse: Pilotage complet d’une campagne IA pour une marque réelle

Ce que vous obtenez

• Une certification professionnelle reconnue: Délivrée par AFI Digital Academy, alignée sur les standards internationaux
• Un badge numérique partageable: À afficher sur LinkedIn, email, site pro — vérifiable en 1 clic
• Un portfolio opérationnel: Votre projet final = preuve concrète de vos compétences
• Accès à vie aux mises à jour: La certification évolue avec l’IA — vous restez toujours à jour

Format & Durée

• 50 heures d’apprentissage actif
• Rythme libre : complétez en 4 à 8 semaines
• Accès 24/7 aux vidéos, templates, outils et communauté
• Évaluations pratiques (quiz, études de cas, projet final)

Temoignages

« Grâce à cette certification, j’ai automatisé 80 % de mon contenu, augmenté mon CA de 45 %, et décroché une promotion en 3 mois. L’IA n’est plus une menace, c’est mon levier stratégique. » Sarah LOGOTI, Growth Marketer 

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“Comment l’IA renforce l’analyse stratégique marketing et la construction d’une stratégie digitale performante.

Cette formation  vous permettra de comprendre comment l’Intelligence Artificielle améliore l’analyse marketing (marché, concurrents, entreprise, segmentation), la définition des objectifs stratégiques et le choix des canaux digitaux, afin de construire une stratégie marketing digital plus performante, orientée données et rentable.

Compétences visées :

• Maîtriser les apports de l’IA dans l’analyse stratégique
• Utiliser l’IA pour améliorer la prise de décision marketing
• Intégrer l’IA dans le planning stratégique et le pilotage digital
• Savoir sélectionner les outils IA adaptés à chaque étape

1- Transformation du marketing par l’IA

Objectifs pédagogiques

• Comprendre le rôle de l’IA dans le marketing moderne
• Identifier les opportunités offertes par l’IA pour les entreprises
• Saisir la différence entre IA générative et IA analytique

Contenu

• Définition de l’IA et des algorithmes utilisés en marketing
• Pourquoi l’IA révolutionne le marketing (5 effets majeurs): Automatisation, personnalisation, rapidité d’analyse, prédiction, optimisation
• Les types d’IA utilisés : NLP, machine learning, IA générative, modèles prédictifs
• Les limites et risques

2- IA & Analyse du marché

Objectifs pédagogiques

• Savoir collecter et analyser des données externes grâce à l’IA
• Comprendre les tendances, comportements et opportunités

Contenu

• Veille automatisée: Scrapping IA, alertes intelligentes, analyse de tendances,
• Analyse prédictive du marché: Détection des signaux faibles, prévision des comportements consommateurs, usage de Google Trends + IA, SimilarWeb, Semrush
• Segmentations avancées via IA: Lookalike audience, micro-segments comportementaux, cartographie des intérêts (“interest graph”)
• Outils recommandés: ChatGPT, Perplexity, Semrush, Brandwatch

3- IA & Analyse concurrentielle

Objectifs pédagogiques

Savoir analyser un concurrent plus vite et plus précisément grâce à l’IA

Contenu

• Détection automatique des concurrents
• Analyse des contenus performants via IA (TikTok, Meta, YouTube)
• Analyse publicitaire automatisée (Meta Ad Library + IA, TikTok Creative Center)
• SWOT générée par IA
• Analyse des prix, promesses, landing pages
• Outils recommandés:  Owletter, Kompyte, SimilarWeb, ChatGPT, Hexowatch

4- IA & Analyse interne (Produit / Marque / Performance)

Objectifs pédagogiques

Utiliser l’IA pour optimiser la compréhension interne et améliorer l’offre

Contenu

• Diagnostic interne automatisé: Analyse SEO,  Performance du site web, Analyse UX, 
• Analyse de marque intelligente: Sentiment analysis,  Cohérence du storytelling
• Analyse produit: Analyse automatisée des avis clients, Détection des points faibles et recommandations
• Cartographie de la valeur perçue
• Lean Canvas généré par IA
• Golden Circle analysé par IA
• Outils recommandés: ChatGPT Vision, Notion IA, Synthesia AI, Copy AI

5- IA & Définition des objectifs marketing (SMART + KPI)  

Objectifs pédagogiques

Définir des objectifs précis et mesurables basés sur les données

Contenu

• Création d’objectifs SMART avec IA
• Projection des KPI attendus (prévision IA)
• Modélisation du budget digital
• Construction automatique d’un tableau KPI
• Outils recommandés :  ChatGPT + plugins, Google Analytics IA

6- IA & Choix des canaux et outils digitaux

Objectifs pédagogiques

Maîtriser l’utilisation de l’IA dans le choix des circuits marketing les plus efficaces

Contenu

• Matching entre audience et canaux grâce à l’IA
• Distribution automatique du budget cross-canal
• Recommandation automatique des formats de contenu
• Sélection des meilleurs leviers d’acquisition
• Outils recommandés: Meta Advantage+, TikTok Smart Optimization, Google Performance Max

7- IA & Optimisation continue (Data-driven marketing)

Objectifs pédagogiques

Comprendre comment l’IA optimise les campagnes, contenus et budgets

Contenu

• Analyse automatique des campagnes
• Optimisation créative (Creative Testing IA)
• Ajustements en temps réel
• Création de rapports automatisés
• Outils recommandés: Looker Studio AI, Meta Ads AI, Google Ads Smart Bidding

The post ANALYSE MARKETING DU MARCHE appeared first on Afidigitalacademy.

La formation vise à transformer les participants en marketeurs digitaux opérationnels, capables d’utiliser l’IA comme avantage stratégique pour générer plus de visibilité, de ventes et de croissance.

The post LE MARKETING DIGITAL AVANCE AVEC L’IA appeared first on Afidigitalacademy.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

CERTIFICATION

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

LEARNING OUTCOMES

• Over 37 lectures and 55.5 hours of content!
• LIVE PROJECT End to End Software Testing Training Included.
• Learn Software Testing and Automation basics from a professional trainer from your own desk.
• Information packed practical training starting from basics to advanced testing techniques.
• Best suitable for beginners to advanced level users and who learn faster when demonstrated.
• Course content designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.
• Practical learning experience with live project work and examples.

The post Launch Your Own Online School and Increase Your Profits appeared first on Afidigitalacademy.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

CERTIFICATION

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

LEARNING OUTCOMES

• Over 37 lectures and 55.5 hours of content!
• LIVE PROJECT End to End Software Testing Training Included.
• Learn Software Testing and Automation basics from a professional trainer from your own desk.
• Information packed practical training starting from basics to advanced testing techniques.
• Best suitable for beginners to advanced level users and who learn faster when demonstrated.
• Course content designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.
• Practical learning experience with live project work and examples.

The post Become a Successful Online Teacher appeared first on Afidigitalacademy.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

CERTIFICATION

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

LEARNING OUTCOMES

• Over 37 lectures and 55.5 hours of content!
• LIVE PROJECT End to End Software Testing Training Included.
• Learn Software Testing and Automation basics from a professional trainer from your own desk.
• Information packed practical training starting from basics to advanced testing techniques.
• Best suitable for beginners to advanced level users and who learn faster when demonstrated.
• Course content designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.
• Practical learning experience with live project work and examples.

The post How To Teach Online Courses Effectively appeared first on Afidigitalacademy.

WHAT YOU SHOULD ALREADY

Before you continue you should have a basic understanding of the following:

• HTML
• CSS
• JavaScript

WHAT IS PHP?

• PHP is an acronym for « PHP: Hypertext Preprocessor »
• PHP is a widely-used, open source scripting language
• PHP scripts are executed on the server
• PHP is free to download and use

	PHP is an amazing and popular language!It is powerful enough to be at the core of the biggest blogging system on the web (WordPress)! It is deep enough to run the largest social network (Facebook)! It is also easy enough to be a beginner’s first server side language!

WHAT IS A PHP FILE ?

• PHP files can contain text, HTML, CSS, JavaScript, and PHP code
• PHP code are executed on the server, and the result is returned to the browser as plain HTML
• PHP files have extension « .php »

WHAT CAN PHP DO?

• PHP can generate dynamic page content
• PHP can create, open, read, write, delete, and close files on the server
• PHP can collect form data
• PHP can send and receive cookies
• PHP can add, delete, modify data in your database
• PHP can be used to control user-access
• PHP can encrypt data

With PHP you are not limited to output HTML. You can output images, PDF files, and even Flash movies. You can also output any text, such as XHTML and XML.

WHY PHP?

• PHP runs on various platforms (Windows, Linux, Unix, Mac OS X, etc.)
• PHP is compatible with almost all servers used today (Apache, IIS, etc.)
• PHP supports a wide range of databases
• PHP is free. Download it from the official PHP resource: www.php.net
• PHP is easy to learn and runs efficiently on the server side

Now it’s time to check out of this course. Have fun! 

The post Instructional Design for Learning and Development appeared first on Afidigitalacademy.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

CERTIFICATION

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

LEARNING OUTCOMES

• Over 37 lectures and 55.5 hours of content!
• LIVE PROJECT End to End Software Testing Training Included.
• Learn Software Testing and Automation basics from a professional trainer from your own desk.
• Information packed practical training starting from basics to advanced testing techniques.
• Best suitable for beginners to advanced level users and who learn faster when demonstrated.
• Course content designed by considering current software testing technology and the job market.
• Practical assignments at the end of every session.
• Practical learning experience with live project work and examples.

The post How To Create In-Demand Online Courses appeared first on Afidigitalacademy.